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PUMA Privacy Policy

This Privacy Policy applies to the PUMA website for Thailand at ("Website") including Thailand PUMA Online Store and, where identified on those sites, any social media sites operated by PUMA for Thailand.

This Privacy Policy is made available in English and Thai languages.  Any inconsistency between the English version and the Thai version shall be resolved in favour of the English version.

The Website is operated by PUMA Sports (Thailand) Co., Ltd. (Company Reg. No. 0105564148338) having its registered office at 388 Exchange Tower, Unit 4001- 4004, 40th Floor, Sukhumvit Road, Khlongtoei Sub-district, Khlongtoei Disctrict, Bangkok, Thailand 10110 (“PUMA”, ”our”, ”we” or “us”).

1. Collection and Use of your Personal Data

We collect, use, disclose, and/or transfer, data relating to you on any of the following bases: (1) your consent; (2) pre-contractual and contractual rights and obligations, including our initiation or fulfilment of a contract with you; (3) a legal obligation, including the fulfilment of our legal obligations; (4) a legitimate interest, including our legitimate interests and the legitimate interests of third parties, which are balanced with your own interests and fundamental rights and freedoms in relation to the protection of your personal data; (5) a vital interest, including the prevention or suppression of a danger to a person’s life, body or health; (6) a public interest, including the performance of a task carried out in the public interest or for the exercise of official actions; and/or (7) the establishment, compliance, exercise and defense of legal claims.

Visiting the Website

When you visit the Website, we collect the following data relating to your visit:

  • IP address
  • type and version of browser
  • operating system and platform
  • the complete Uniform Resource Locator (URL)
  • purchase information
  • browsing behaviour

Please also see the section below on our use of Cookies and analytics tools.

Customer Accounts

When you visit the Website, you can create a Customer Account. The registration for a Customer Account requires you to provide details such as your name, email address and your password. There are also options for you to provide other details and set certain preferences for receiving communications from us. If you choose to, you can also input details that will be used if you make a purchase on the PUMA Online Store. 

You can change, update and remove your details and preferences at any time by logging into your Customer Account.

Participating in Website supported activities

We may run various activities through the Website that allow you to interact with us and others, such as to invite you to subscribe to a newsletter or to receive details about our products, participate in our customer loyalty programs, earn or redeem loyalty points, receive promotional information, enter a promotion, post comments or photos, provide feedback or complete a survey.  If you choose to participate in activities run through the Website, we may collect your personal data so that we can conduct those activities.  For example, if you provide feedback on a product, we will typically collect your details depending on how you provide your feedback (e.g., your email address, or mobile number,) as well as your nickname and, of course, your feedback.  If you enter a promotion, we will typically collect your name, email address, mobile number and any other details needed to identify you and your entry and to contact you.  If you register an online store account, you will automatically join our loyalty program. If you don’t want to register an online store account, you can still make online purchases as a guest. If you participate in our customer loyalty programs, we will typically collect your name, mobile number, email address and any other details as may be required by us for the purposes of identifying you and your registration, facilitating the collection and redemption of membership points, market research and statistical analysis, customer relationship management, after-sale services, administrative and accounting purposes and sending communications to you, including offers, promotions and other marketing communications. The terms applying to those activities may identify specific use or disclosure of your personal data.

PUMA Online Store purchases

If you make or attempt to make a purchase on the PUMA Online Store, we will collect personal data so that we can process and deliver your purchase to you, such as the details needed to create a customer account, name, email address, contact number, delivery address, billing address and other instructions about your delivery.

We may also use your personal data to contact you if there is an issue with your order or to remind you of action you may need to take to complete your order submission.

We use a third party payment provider to process payments. As a result we do not collect your credit card number or similar details about your payment method.

Other purposes

We may also collect and use the data described above and data about your activities on the Website to produce analyses. The analyses may be used as a basis for our business decisions, to improve our products and services, to adapt to the needs of our customers and to carry out marketing activities. The analyses produced on this basis no longer has any personal reference, which means it is no longer possible to trace them back to you.

We may also use data analytics tools as set out below.

Where we need to collect your personal data as required by law, or for entering into or performing the contract we have with you and you refuse to provide that personal data when requested, we may not be able to fulfill our legal obligations and/or achieve the relevant purposes as listed in this Privacy Policy.

2. Disclosure of Personal Data

We disclose personal data for purposes as set out below.

We may disclose personal data to our affiliates and third parties who support us in operating the Website and activities conducted through the Website. Disclosure may be made to affiliates and service providers who prepare the platforms, databases and tools for our products and services (e.g. our website, the sale of goods, the dispatch of newsletters and informative emails), issue analyses on user habits on our websites, carry out marketing campaigns or promotions, and process your personal data during the purchasing process on our behalf.

In some cases these disclosures may include transferring personal data to other countries to enable processing by our affiliates or a service provider for which the Personal Data Protection Commission under the Personal Data Protection Act, B.E. 2562 (2019) has not yet determined that such country has adequate personal data protection standards.

When it is necessary to transfer your personal data to a country with a level of personal data protection standards which may be considered lower than in Thailand, we will use our best endeavors to ensure an adequate degree of protection is afforded to the transferred personal data, or that we are permitted to transfer your personal data in accordance with applicable data protection law. We may, for example, obtain contractual assurances from any third parties given access to the transferred personal data to ensure that your personal data will be protected by personal data protection standards which are equivalent to those required under the applicable laws in Thailand.

We require our affiliates and other third parties to whom we disclose personal data to implement appropriate protections for your personal data.

Some Website activities you can participate in will involve disclosing content you provide. For example, content you provide in posting a comment or photo. You should only provide content you are comfortable disclosing.

The terms applying to some Website activities may identify specific use and disclosure of your personal data. For example, if you participate in a promotion, the promotion terms may state that winner's names and entries may be published or that images relating to the promotion will be used for publicity purposes.

When you make a purchase on the PUMA Online Store, your details will be disclosed to a third party payment provider to process payments.  If you have signed up to join our customer loyalty program, your details may be disclosed to a third party program manager who runs the program for us such as to record the addition or deduction of loyalty points in relation to your purchase.  

3. Cookies and Data Analytical Tools

On our website we use cookies. Cookies are small text files that are stored in the browsers of your end devices whenever you visit our websites. Through cookies, your actions and settings on our websites can be tracked, stored and recognized for the duration of the browser session or even after this. In addition to this, cookies and their respective cookie IDs allow your browser to be recognised. For example, after leaving the website, you can reconstruct the content of your shopping card or be shown the last seen products.

For more information about the use of cookies on our websites (including types and purposes of our cookies and information on cookie settings) please refer to our Cookie Policy below.

We use various data analytics tools to collect data on the use of the Website. The tools used track activity on the Website, collect statistics and generate heat maps. The collected data is used to create anonymous or pseudonymised data. We may also use tools to create a more personalised experience for you such as to make product recommendations to you. We use this data in order to constantly improve and optimise the PUMA online shop and the products and services we offer, and make it more interesting for you to visit the Website.

4. How we Protect your Personal Data

We treat the security of your personal data seriously. We utilize appropriate organizational, technical and physical safeguards and security measures to protect the personal data you provide on the Website against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure, correction or use and any other unlawful forms of processing, in compliance with applicable laws. We use several security techniques including secure servers, firewalls and encryptions, as well as physical safeguard of the locations where the data are stored. For example, when you are logged in and fill in forms or access your data on the Website, a secure connection is used (http via SSL, also known as HTTPS). The data you enter is automatically encrypted before it is sent. In particular, we utilize access control measures which are secured and suitable for our collection, use and disclosure of personal data. We have measures on restricting access to personal data and all the personal data is protected and only available to authorized personnel and subcontractors.

However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

5. How Long we Retain your Personal Data

We will keep your personal data for as long as necessary to fulfill the aforementioned purposes. However, we may retain your personal data for a longer duration if we need to comply with applicable laws and regulations, our internal policies, operational rules or, when necessary, when a dispute occurs.

6. Other Websites

The Website may link to other websites operated by our affiliated companies or third parties. The privacy policies for those websites will apply to collection, use and disclosure of any personal data you provide whilst on those websites.

Please note that these other websites may send their own cookies to users, collect data or solicit personal data, and you are therefore advised to check the terms of use and/or privacy policies on those websites prior to using them.

7. Children's Privacy

If you are under the age of 20 years and when consent is required, you should obtain your parent or guardian's consent before submitting any personal data to us, including creating a Customer Account or placing an order on the PUMA Online Store.

8. Unsubscribe to Marketing Communications

If you have opted-in to receiving marketing communications from us, as mentioned above, you may change your preferences at any time by logging onto your Customer Account (if any). Alternatively you can unsubscribe from these marketing communications at any time by sending an email with your unsubscribe request to our customer service and/or by clicking on the unsubscribe link which is contained in the communication.

9. Your Rights Under Data Protection Law

Subject to the conditions under applicable law, you have the following rights with respect to your personal data:

  • Right to withdraw consent. If you have provided consent for the processing of your personal data, you have the right to withdraw your consent at any time. If you withdraw your consent, this will not affect the lawfulness of our processing of your personal data before your withdrawal;
  • Right of access. You have the right to obtain access to your personal data we hold about you and be provided with certain related information such as how we use your personal data and who we share it with;
  • Right to rectification. You have the right to ask us to correct your personal data where it is inaccurate, incomplete or not up to date. You may also update certain details we hold about you by logging onto your Customer Account;
  • Right to portability. You have the right, in certain circumstances, to obtain a copy of your personal data in a structured, machine-readable format and to ask us to share this data to another data controller;
  • Right to erasure. In certain circumstances, you have the right to ask us to delete, destroy or anonymize the personal data we hold about you;
  • Right to restriction. In certain circumstances, you have the right to require us to limit the purposes for which we use your personal data if the continued processing of the personal data in this way is not justified, such as where the accuracy of the personal data is contested by you;
  • Right to objection. You have the right to object to our processing of your personal data based on our legitimate interests and we will no longer process your personal data unless we can demonstrate an overriding legitimate ground; and
  • Right to lodge a complaint. You have the right to complain to the competent authority where you believe our processing of your personal data is unlawful or non-compliance with applicable laws in relation to data protection.

If you wish to exercise any of the above rights, please contact us using the details in the How to contact us section below.

We will endeavour to respond promptly to each request. However, where permitted by law, we may decide to reasonably and lawfully refuse a request but we will notify you of our reason.

10. How to Contact Us

If you have any queries or concerns about our collection, use or disclosure of your personal data, please contact us using the below details and we will seek to resolve your issue promptly. We may ask you to provide further details to enable us to verify your identity before we can assist you.

Data Protection Officer 
PUMA Sports (Thailand) Co., Ltd. 

Company Reg. No. 0105564148338

388 Exchange Tower, Unit 4001- 4004, 40th Floor, Sukhumvit Road,

Khlong Toei Sub-district, Khlong Toei District, Bangkok, Thailand 10110

11. Changes to this Privacy Policy

We may change this Privacy Policy at any time by posting on the Website.

It is your responsibility to regularly check and understand the-then current Privacy Policy before you make use of the Website or participate in any activities supported by the Website.


Cookie Information

1. Scope of Applications

This Cookie Information provides information on the use of cookies on the PUMA Website for the Thailand at

2. General Information on Cookies

“Cookies” are small text files that are stored in the browsers of your end devices whenever you visit our websites. Through cookies, your actions and settings on our websites can be stored for the duration of the browser session or even after this as well as traced. In addition to this, cookies allow your browser to be recognised. For example, after leaving the website, you can restore the contents of your shopping cart or be shown the last viewed products. 

3. Types of Cookies Used

3.1 First-Party Cookies

Firstly, we use “first-party cookies”, i.e. cookies that are set by servers of our websites, and which can only be reached through our services.

3.2 Third-Party Cookies

Our websites also embed third-party cookies, which are set by servers of other websites and/or domains and can be read by third parties. Using these cookies, your browser can be tracked beyond our website, for example to enable us to show you PUMA adverts on the websites of our partner enterprises.

4. Duration of Cookie Storage

4.1 Session Cookies

Part of the cookies used are session cookies, i.e. cookies that only remain stored on our website for the duration of your visit.

4.2 Persistent Cookies

In addition, we also use persistent cookies, which remain stored on your browser beyond the duration of a session and are automatically deleted after a set expiry date.

5. Purposes For the Use of Cookies

5.1 Required Cookies

We use cookies that are required to operate the online store, and permit certain functions in order to be able to use the website.

5.2 Functional Cookies

In addition, we also use cookies in order to allow you certain “comfort” functions through the automatic (re-) recognition of your browser. These include, in particular, the automatic recognition and setting of the language, the restoration of the content of any compiled forms or the shopping cart after leaving and then returning to our websites.

5.3 Analytical Cookies

We also use cookies in order to collect information about your website visit, and to use this to perform anonymous evaluations and obtain statistics to allow us to constantly improve our website design.

5.4 Advertising and (Re-) Marketing Cookies

Finally, we also use third-party cookies on our websites for advertising and/or marketing purposes. These help to enable us, for example, to show PUMA advertisements on the websites of partner enterprises.

6. Cookie Settings by the User

Using your browser settings, you can restrict the storage of (certain) cookies on all our websites, or completely prevent them, and also delete any cookies that are already stored. For more detailed information on this, please see your browser manual or help function.

In general, even after the restriction/disabling of cookies in the browser settings, our websites can still be visited and used. Please note, however, that especially completely disabling cookies may lead to a restriction of the functions on our website.